Throughout this sprint...
During this sprint, I assumed the project management role, overseeing a small team of UX Designers and Researchers. Our primary focus was on parents of K-12 students, and we embarked on a journey that involved conducting 5 user interviews and a C&C Analysis. Leveraging my expertise, I guided the team in driving the redesign of the current website and spearheaded the development of an onboarding experience and parent dashboard from scratch.
My Role: Project Manager and UX Designer
-
Facilitated communication with our Stakeholder
-
Managed sprint schedule
-
Delegated research tasks
-
Co-Led User Interviews
-
Facilitated implementing design decision
-
Facilitated Usability Testing and analyzed that data to inform Final Iteration
-
Created and led a slidedeck presentation
But what is Click Learning Co?
Click Learning Co is a virtual tutoring marketplace where students and tutors are matched based on personality, hobbies and interests, rather than only matching students and educators based on grade and subject matter, like many other tutoring services.
We were tasked with giving the website a redesign, as well as creating a Parent Portal Dashboard to meet the needs of parents whose children are being tutored.
At first glance, the website looked ok. But as we dove deeper we realized some things that could be holding Click back from meeting their goals
Before the redesign
The website was drowning in an overwhelming amount of information, causing users to suffer from cognitive overload, and it had an infuriating login screen that kept popping up like an unwelcome guest, blocking users from diving deeper into the wonders of Click Learning Co.
Determined to make things right and ensure our efforts aligned with both the users and business goals, I facilitated a research plan.
Our mission? To unveil the secret recipe for delighting Click's users while fulfilling the company's grand ambitions. Together, my team worked to understand what would bring users the most satisfaction and transform the website experience into something truly magical.
Research Methods
We started by comparing Click Learning Co. to other widely used tutoring websites, then looked deeper at the current Click website by conducting a heuristic evaluation. We conducted 5 user interviews and secondary research to learn even more about how Click Learning Co. was being used and what could be improved upon. With that information we made an affinity map of all our data. ​
Compared to other sites
Even though other tutoring sites had many helpful features that Click Learning Co. didn't have, the tutor matching that Click Learning Co. offers was something that set Click apart.
When we looked at the current site deeper
We then conducted 5 user interviews
We interviewed 5 parents, all with children in elementary school living all over the US. 3 out of 5 of the interview participants were current users of Click Learning Co, 2 out of 5 were potential users.
Our goal was to understand what parents needed from Click Learning Co, and virtual tutoring in general. We asked questions like...
And we heard statements like...
Then we grouped our data to look for trends on an Affinity Map
After creating our affinity map, it was clear...
Parents need to be able to efficiently get the most suitable academic help and easily stay involved in their kid(s) learning, because they find that Click Learning Co.’s platform currently does not support their busy schedule.
Those insights led us to create a Persona
This persona, named Nicole, is a fictional character we came up with to better understand the needs of our target audience, in this case a parent with a child who needs online tutoring.
With Nicole in mind, our team asked
-
How might we create a system where parents can choose the type and frequency of communication between them and tutors?
​
-
How might we make scheduling and managing tutoring sessions intuitive and seamless?
​
-
How might we let the parent track their child’s engagement and empowerment throughout their tutoring experience?
​
-
How might we provide clear measurements of a child’s successes and struggles?
​
-
How might we give parents recommendations of tutors that will be the best match for their child?
Our solution?
To redesign Click Learning’s website and guide parents to the proper channel by creating a parent portal and adding a communication tool that makes the booking and matching process of child and tutor seamless, in order to track their child’s progress.
How could we make design decisions that meet Nicole's needs?
Reflecting on what we’d learned so far we were able to identify these key takeaways...
We began ideating
After these considerations were made we decided to do an Ideation Workshop, which is a brainstorming exercise that helps take rough draft mockups and identify common themes to help unify our group on the direction of our design layouts.
At this time we also developed a style guide. It includes information on typography, color palette, iconography, and other design elements that contribute to the overall look and feel of the final digital product. This ensures that no matter where our users go on the website, they will have a consistent experience.
Moving to the design phase...
After ideating and discussing our early sketches and wireframes, we took the best elements and our style guide and began designing.
The existing site had too much content per page creating cognitive overload for users. To address this we decided to slim down how much information each page was hosting, and implement clearly marked call to action buttons. These tools would help users navigate the website without becoming too overwhelmed, lost, or confused.
Next we wanted to allow users to see some top level service information to help provide an understanding of what the brand offers, and increase their confidence pre- sign up.
With the additional context, and peace of mind given to our users we view this component as a potential incentive to encourage more users to sign up.
Knowing how important it is to connect a child with an educator who understands their hobbies, interests, learning style, and educational needs, we prompt our users to answer seven questions that will help us find the best educator for their child.
And because our users are busy and time is valuable, we included a progress bar feature that allows users to see how long onboarding might take, so they can plan accordingly.
To make scheduling easier, we give users the option to provide their availability upfront, which helps us connect them with an educator that fits their schedule.

Here in the main navigation bar of the parent dashboard, parents can access multiple Learner profiles, Educators, Booking, Messaging, and Wallet at a glance.
Additionally, parents can view educator recommendations along with the match percentage, making it even easier to find the perfect educator for their child.
Now we needed to test it
Our Objectives:
​
-
To test the accessibility of new features
​
-
To test the accessibility of upgraded features
​
-
To see if anything wasn't working for our users
Our Methodology:
​
-
Quantitative & Qualitative data collected
​
-
Moderated
​
-
Remote & In person
The Task:
​
​Explore the site to learn more about Click Learning Co.’s values and discover what sessions we offer, then to sign up for our service as a first time parent/guardian
Through testing we noticed...
Our users seemed to navigate the site easily, but we worried about their uncertainty of Click’s Learning’s main goal in connecting Learners and Educators
We knew we could make Click Learning Co.’s values more clear for users like Nicole.
Hi Fidelity Iteration
Hi-Fid Mockup Prototype
Looking ahead
Our team is currently in the process of building out the booking flow, creating an educator dashboard, and designing a second iteration of the onboarding flow.
​
I'm excited to retest our iterations and continue to help Click Learning Co. connect students and educators through a simple and satisfying user experience.